With participants dressed in bikinis and tight swimming trunks, athletic ability is not the only thing on display. The tanned and toned bodies of beach volleyball players suggest carefree, healthy lifestyles. Not surprisingly, corporate sponsors have been unable to resist beach volleyball, and have awarded lucrative contracts to the game's sexiest players.
But portraying athletes as Baywatch-like hunks and babes concerns critics, who argue that doing so makes the players seem like "objects." But for the players themselves, the controversy is minor. They are serving, volleying, and blocking balls not for amusement, endorsements, or beer, but for the love of a game that lets them demonstrate their athletic skills while \having\ fun in the sun.
沙滩排球最初是加州海边喜欢弄潮的人用来决定谁买啤酒的游戏，现在它已演变为一种正式的运动。球技高超而且外型健美的运动员用力发球，常为了巨额奖金作战。
参赛者身穿比基尼和紧身泳裤时，展现的就不仅仅只是运动能力了。沙滩排球选手古铜色结实的身体让人想到无忧无虑、健康的生活方式。难怪许多企业赞助商无法抗拒沙滩排球的魅力，提供利益丰厚的合约给比赛中性感至极的球员。
然而将运动员塑造成“海岸救险队”般的俊男美女引起评论家的关注，他们认为这种行径会使球员看上去像花瓶。但对选手自己而言，这种争议是微不足道的。他们发球、回击、拦网，并不是为了消遣、成为产品代言或啤酒，而是因为热爱这项既让他们展现运动技巧，同时又能在阳光下享受比赛的乐趣。