All very 20)benevolent but still, given the current climate, it seems 21)bonkers to invest seven years of education into a non-profit scheme, 22)subsidizing your rent by tutoring maths when you could be 23)making a packet in the City. “I know,” he laughs. “All my friends are bankers and I'm their poor student mate. But it's my choice.” And, frankly, there are enough bankers to go round, allowing people like Dr. Broni-Mensah to turn 24)staggeringly obvious ideas into life-changing schemes.
这一切听上去很高尚，但是在目前的经济环境下，寒窗苦读7年获得了博士学位，本来完全可以在城中金融界找到报酬优厚的工作，却要去推行这么一项非盈利性的计划，而且还要去做数学家教来帮补房租，这样的选择似乎太疯狂。“我知道，”他笑着说，“我所有的朋友都是银行家，而我则是他们的穷同学。但这就是我的选择。”坦白地说，这个世界上的银行家已经够多了，就让像布罗尼—门萨博士那样的人把看似显而易见的点子变成改变人生的计划吧。
Poppy Dinsey, 23: Fashion blogger
波比·丁思（23岁）：时尚博主
It is 10 am on the first day of 25)London fashion week and Poppy Dinsey has already been photographed four times. “I think it's the coat,” she says as yet another blogging 26)fashionista takes a 27)snap of her 28)canary yellow 29)Burberry 30)mackintosh. “I am a walking 31)highlighter, essentially.”
伦敦时装周的第一天，上午10点，波比·丁思已经被拍了4次。“我想是这件大衣的原因，”她一边说，一边摆出姿势让另一位时尚博客达人为她那淡黄色的巴宝莉橡皮雨衣拍照。“基本上，我就像一支会走路的‘荧光笔'。”
The coat is just one example of Dinsey's 32)uncanny ability to 33)channel the latest 34)sartorial trends 35)with 36)consummate ease. Last year, she turned this talent into a thriving business by launching What I Wore Today (wiwt.com), a blog that does exactly what it says on the tin by uploading photographs of Dinsey's chosen outfit on a regular basis, accompanied by her commentary (a 37)jumper featuring an 38)appliqué39)reindeer is deemed: “Well Christmassy.”). The website has details of where to buy the clothes, and for each sale directed through wiwt.com, Dinsey gets a40)percentage.
这件大衣只是一个例子，它展示了丁思那神奇的时尚触觉——她总是能轻而易举地捕捉住最新的衣着潮流。去年，她将这一才能变成了生财之道。她创建了一个名为“今天我穿了什么”的博客（wiwt.com）。正如其名，这个博客定期上传丁思每天穿着的照片，还配上她的点评（比如一条镶饰着驯鹿图案的无袖连衣裙的点评是：“非常有圣诞气息。”）博客上还详细列出了衣服的购买地点。丁思可以从每一笔通过其博客wiwt.com达成的交易中获得一定比例的提成。
“I started the site as a new year's resolution,” she says, sipping a coffee outside Somerset House in London. “I was already posting what I wore on Twitter. I had 2,500 followers before I launched the site and I thought I'd try it for a year to see what happened. It wasn't a pain to do. I mean, I'm getting dressed every day anyway.”
“创建这个博客是我的新年决心之一，” 丁思坐在伦敦萨摩塞特中心外一边喝着咖啡一边说。“之前，我在推特上发布过自己的时装照片。在创办‘今天我穿了什么'这个博客之前，我已经拥有了2500名‘粉丝'，于是我决定尝试一年，看看结果如何。这一点都不难。我是说，反正我每天都要穿衣服。”
But Dinsey has turned getting dressed into a successful business model: there are now plans to expand the site into a social network where anyone can upload their daily outfits and where there will be competitions in different parts of the country where users can vote for “the most fashionable” in 41)Leeds, Manchester or other cities. Again, any sale made through the website will be 42)monetized through affiliate deals. 43)Vodafone was so impressed by Dinsey that it recruited her to be an official blogger at London fashion week.
但是，丁思把穿衣打扮变成了一种成功的商业模式：现在，她正打算将这个博客扩展成一个社交网站，这样一来，任何人都可以将自己的日常时装照上传到网上，然后在国内不同地区举行比赛，由用户们投票选出利兹、曼彻斯特或其他城市的“最时尚达人。”同样的，根据和商家事先达成的协议，经由该网站达成的每笔交易，网站都可以从中获得一定的收益。沃达丰电信公司对丁思的博客印象深刻，邀请她作为其公司的代表博主参加这次伦敦时装周。
“The site kind of supports itself but I'm here being paid by Vodafone and that sponsorship is what keeps me 44)afloat,” she says. “The biggest 45)outlay was £4,000 to buy the 46)domain name because I realized if I was trying to build a global brand, it wasn't going to work without the dotcom.”
“网站的收入基本能够维持它的运作，不过我这次来时装周则是沃达丰电信公司出钱，这笔赞助让我没有后顾之忧，”她说道，“迄今为止，我最大的一笔支出是购买网站域名所花费的4000英镑，因为我意识到，如果我想要创建一个全球品牌，没有一个后缀为‘.com'的域名是不行的。”
It is, perhaps, a curious career for a woman who graduated from 47)UCL in economics, business and East European studies in 2008, but Dinsey insists she never liked the traditional office environment. After graduating, she worked for two web start-up companies specializing in property searches—“If I worked hard on something and it didn't get used, I'd be furious. And I got really sick of working with estate agents.” Instead, she moved back in with her parents, and set up What I Wore Today. And does she already know what she will be wearing tomorrow? “Oh yeah. I've got it all written down and planned for the week ahead.” She laughs. “I've turned my 48)OCD into a business.”
丁思2008年毕业于伦敦大学学院，专业是经济学、商业与东欧研究，或许，对这样一位女性而言，创建时装博客是一个奇怪的职业选择。但丁思强调，她从来就不喜欢那种传统的办公室工作。毕业后，她曾在两家新网络公司工作，专门帮人物色房产。“如果我很努力地工作，最终人家却看不到我努力的成果，这会让我很生气。而且我实在厌倦了在地产中介公司工作。”于是，她搬回父母家，着手创建“今天我穿了什么”这一博客。那么她是否已经计划好明天要穿什么？“哦，是的。我早就把它们写下来了，一周的穿着都想好了。”她笑着说道，“我把自己的‘强迫症'变成了一门生意。”
